Shopping Mall Adv

Le Befane Shopping Centre: Bow

Le Befane Shopping Centre. Print ad for the beginning of the winter sales.

Advertising Agency: Touché, Bologna, Italy
Creative Director: Luca d’Alesio
Art Director: Luca d’Alesio
Copywriter / concept: Jader Zani
Photographer: Gabriele Corni
Photo retouching: Andrea Giovanelli
Published: December 2011

PREMI:
2012 • Mediastars –  Special star copywriting Categoria Press & Poster, Sezione Esterna.
2012 • Mediastars –  1° Classificato Categoria Indoor.
2012 • Mediastars –  2° Classificato Sezione Esterna.

Featured:
adsoftheworld.com

Translation:
Headline: Hunting season begins.
Bodycopy: In our stores the winter sales begun.

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Le Befane Shopping Centre. All’arrembaggio

Le Befane Shopping Centre, Rimini, Italy. All’arrembaggio. Sale campaign. 100×140.

Premi:
2011 • Mediastars – Shortlist e Special stars sezione stampa. (Shopping Centre Le Befane, Arrembaggio)

Advertising Agency: Touché, Bologna, Italy
Creative Director: Luca d’Alesio
Art Director: Luca d’Alesio
Copywriter / concept: Jader Zani
Published: June 2010

“All’arrembaggio”: in italian that phrase is used by the pirates when they attack a ship.

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Meridiana Shopping Mall 100×140 ads

Advertising Agency: Touché, Bologna, Italy
Creative Director: Luca d’Alesio
Art Director: Luca d’Alesio
Copywriter / concept: Jader Zani, Erica Scopoli
Photographer: Gabriele Corni
Photo retouching: Andrea Giovanelli

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Print ads for Belvedere shopping mall

Advertising Agency: Touché, Bologna, Italy
Creative Director: Luca d’Alesio
Art Director: Luca d’Alesio
Copywriter / concept: Jader Zani
Published: November 2012
Photographer: Gabriele Corni

Translation:
Headline: One more reason to celebrate.
Bodycopy: Sunday, November 25th at 18:30 we celebrate our birthday! Keep your receipts from November 3: with a minimum purchase of five euro in shops in the center you can win many purchase.

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Advertising Agency: Touché, Bologna, Italy
Creative Director: Luca d’Alesio
Art Director: Luca d’Alesio
Copywriter / concept: Jader Zani
Photographer: Gabriele Corni

Translation:
Headline: Shopping will be even more comfortable.

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Advertising Agency: Touché, Bologna, Italy
Creative Director: Luca d’Alesio
Art Director: Luca d’Alesio
Copywriter / concept: Jader Zani, Enzo Andriani
Photographer: Gabriele Corni


Translation: 
On February 21 the carnival children’s masks parade.
Headline: Shopping will be even more comfortable.

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Agency: Touché, Bologna, Italy
Creative Director: Luca d’Alesio
Art Director: Ettore Santucci
Copywriter / concept: Jader Zani
Published: November 2010
Photographer: Gabriele Corni
Photo retouching: Andrea Giovanelli

Translation:
Headline: Always open to shopping.
Bodycopy: Every day including Sundays and Mondays 65 shops, 5 bars, restaurants and an Auchan market are waiting for you.Advertising

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Primavera Shopping Mall print ads.

Advertising Agency: Touché, Bologna, Italy
Creative Director: Luca d’Alesio
Art Director: Luca d’Alesio
Copywriter / concept: Jader Zani
Published: December 2011

Translation:
Headline: Put your mind in motion
Bodycopy: With only 2 € you can play at Crossword puzzle and win a scooter o an iPad on our website.

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Primavera Shopping Mall new site.

Advertising Agency: Touché, Bologna, Italy
Creative Director: Luca d’Alesio
Art Director: Luca d’Alesio
Copywriter / concept: Jader Zani

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Agency: Touché, Bologna, Italy
Creative Director: Luca d’Alesio
Art Director: Ettore Santucci
Copywriter / concept: Jader Zani
Published: January 2010
Photographer: Gabriele Corni
Photo retouching: Andrea Giovanelli

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